After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding - I was fired.The stock market did not like Mason, so the share price might get a boost in the coming weeks. Longer term, the company has already lost almost everything, and it is possible that a new CEO will create a successful new strategy for the company. This post will look at the old strategy of Groupon.
Two groups of student in my Strategy class picked Groupon as a future big loser back in March 2012. After the students' analysis the company is down 77%. My analysis below presents a synthesis of the students' arguments of one year ago.