The mobile handset market can be characterised by a lot of failing companies and a few winners. The following diagram plots the development of the industry from 2003 to 2012 using the strategy possibility frontier model. All companies with a worldwide market share above 1% have been included in the diagrams. All companies with a market share above 5% are furthermore highlighted in bold.
Musings on business strategy from a business school professor in Singapore. Content will include a sporadic commentary on business related news, recent examples of old principles and frameworks, book reviews, and more general thoughts related to strategic management broadly conceived.
Showing posts with label BBRY. Show all posts
Showing posts with label BBRY. Show all posts
Saturday, 8 February 2014
Sunday, 17 February 2013
Will Blackberry come back?
What is to make of Blackberry's current strategy? Its share price went like a rocket from 2003 to 2007 (up 5,300%) and like a meteor from 2008 to 2012 (down 96% from peak to bottom). During the last couple of months it is up more than 100%.
The rise and fall has been well documented. A user-friendly smartphone that made messaging/push email very easy and cheap that was left in the backwaters by Apple and Google, which developed smartphones with an array of applications, not just messaging. This blog post will attempt to provide a forward looking view of the company.
Mobile phone market. The mobile phone market is currently being transformed by the smartphone. In 2007 the smartphone represented 11% of shipments and in the beginning of 2012 37% of shipments (data from www.asymco.com). The migration is occurring at a faster rate and, naturally, constitutes a great opportunity for gaining market share. Theoretically (but unlikely in practice), all smartphone platforms can gain market share in the mobile phone market.
The rise and fall has been well documented. A user-friendly smartphone that made messaging/push email very easy and cheap that was left in the backwaters by Apple and Google, which developed smartphones with an array of applications, not just messaging. This blog post will attempt to provide a forward looking view of the company.
Mobile phone market. The mobile phone market is currently being transformed by the smartphone. In 2007 the smartphone represented 11% of shipments and in the beginning of 2012 37% of shipments (data from www.asymco.com). The migration is occurring at a faster rate and, naturally, constitutes a great opportunity for gaining market share. Theoretically (but unlikely in practice), all smartphone platforms can gain market share in the mobile phone market.
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